Track What’s Working and Optimize With Confidence
Marketing without tracking is like steering without a map. Analytics and integrations help you understand where your bookings come from, what strategies are actually paying off, and where to focus your efforts next.
This course teaches you how to set up performance tracking across your website, ads, and email campaigns—so you can make smarter decisions and grow with clarity.
What You’ll Learn
How to set up Google Analytics for your tour business
Which metrics matter most (and which to ignore)
How to track conversions from social, search, email, and ads
The basics of UTM tracking and campaign tagging
How to integrate data across your website, booking engine, and CRM
Tools that simplify reporting and performance monitoring
How to turn data into actionable next steps
Resources
| Resource | Description |
|---|---|
| 📘 Ebook | The Tour Operator’s Guide to Marketing Analytics & Integration — a practical manual for tracking and optimizing performance. |
| 🖥️ Webinar Replay | Watch the session: “How to Track and Optimize Your Marketing Performance.” |
| 📑 Webinar Slides | Download the key metrics checklist, integration map, and live examples from the session. |
| 📓 Marketing Guide | A summarized version of the ebook with tools, setup steps, and tracking templates. |
