Boost Your Visibility. Drive Organic Traffic. Get More Direct Bookings.
Your website is your digital storefront. But if it's not set up properly — or no one can find it — you're leaving money on the table. This course is designed to help hospitality businesses (especially tour operators) build high-converting websites and master SEO fundamentals to rank higher, attract the right visitors, and turn clicks into bookings.
Whether you’re running a tour business, a boutique hotel, a local experience brand, or a hybrid hospitality company — this course gives you the tools to succeed online.
What You'll Learn
How to structure your website for speed, trust, and conversions
The fundamentals of SEO (Search Engine Optimization) tailored for hospitality
Keyword strategies that attract ready-to-book travelers
What Google looks for — and how to give it what it wants
Local SEO tips to show up in maps and “near me” searches
How to write content that helps your visibility and builds your brand
Technical SEO fixes that make a huge difference
What You'll Learn
| Resource | Description |
|---|---|
| 📘 Ebook | The Ultimate Guide to SEO for Tour Operators & Hospitality Brands — a 40+ page deep-dive covering on-page SEO, technical setup, local search, keyword research, and more. |
| 🖥️ Webinar Replay | Watch the full presentation: “Is Your Website Costing You Bookings?” Learn how to diagnose and optimize your site like a pro. |
| 📑 Webinar Slides | Download the slide deck with actionable insights and visual examples. Great for reference or sharing with your team. |
| 📓 Marketing Guide | A condensed blog-style version of the ebook with simple, actionable steps to get started right away. |
