Use YouTube to Build Trust and Inspire Bookings
Video is one of the most effective ways to connect with potential travelers—especially when they’re planning their next adventure. YouTube helps tour operators tell their story, showcase the experience, and build long-term visibility in search results.
This course walks you through how to create engaging videos, structure your channel, and turn views into bookings—without needing fancy gear or a film degree.
What You’ll Learn
The best types of videos for tour and activity operators
How to shoot engaging content with basic tools
YouTube SEO tips: titles, tags, thumbnails, and descriptions
When to use Shorts vs. long-form videos
How to structure your channel and playlists for discovery
How to drive viewers to your website or booking pages
Measuring video performance and what success looks like
Resources
| Resource | Description |
|---|---|
| 📘 Ebook | The YouTube Playbook for Tour Operators — a complete guide to using YouTube for visibility, trust, and conversions. |
| 🖥️ Webinar Replay | Watch the session: “Show, Don’t Tell: How to Use YouTube to Showcase Your Tours and Build Trust.” |
| 📑 Webinar Slides | Download the video structure templates, SEO checklist, and visual prompts from the session. |
| 📓 Marketing Guide | A streamlined version of the ebook with step-by-step YouTube setup and content tips. |
