Get Bookings Without Waste. Paid Search, Display & Video Ads.
Google Ads is one of the most powerful tools in digital marketing — but only when it’s done right. This course is designed to help hospitality businesses (especially tour operators) confidently launch, manage, and scale their Google Ads campaigns to reach more travelers and drive direct bookings.
Whether you’re new to paid ads or looking to optimize your performance, this course gives you the strategies and tools to make every dollar count.
What You'll Learn
- How Google Ads works (Search, Display, and YouTube) — and where your audience is hiding
The difference between branded vs. non-branded keywords — and how to use both
How to set up smart, profitable campaigns that avoid wasted spend
Writing ad copy that gets clicks (and bookings)
Designing simple, high-converting landing pages for your campaigns
How to track results, set budgets, and optimize performance
Real examples of ads that worked (and what to avoid)
What You'll Learn
| Resource | Description |
|---|---|
| 📘 Ebook | The Ultimate Guide to Google Marketing for Hospitality Brands — a detailed guide to Search, Display, and Video Ads with examples, step-by-steps, and optimization tips. |
| 🖥️ Webinar Replay | Watch the full session: “Google Ads for Tour Operators: How to Get Bookings Without Wasting Budget.” Learn how to get started or level up your current campaigns. |
| 📑 Webinar Slides | Download the presentation slides with visuals, frameworks, and campaign walkthroughs. Great for review or sharing. |
| 📓 Marketing Guide | A condensed blog-style version of the ebook with bite-sized, actionable insights. |
